INTERAKTIVE WERBUNG - EINE ÜBERSICHT

Interaktive Werbung - Eine Übersicht

At the time Programmatic had only accounted for 4% of the display advertising market. By 2017, RTB is expected to account for 29% of the digital mix. *Source: eMarketer March 2013. This group continues to create open industry standards that ensure all parties, buy and sell side alike, can transact RTB at scale and build future industry innovation.P

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